Like @KingSong69 already mentioned above, the fans are not open towards the wheel, but the design seems really bad because there are is no space to draw fresh air from, or some exhaust port to take the hot air away. Looking at this @Tishawn Fahie video, it seems that the fans just circulate the hot air around in this small space:
The video posted by @houseofjob on the top of this page shows that two holes left and right of the motherboard are actually ending inside the case - no external airflow.