I'll be making a full post about this later today. Solowheel's/Shane's position is that he wants to block import of all other brands of Electric Unicycles into the US, he's even going after Segway/Ninebot through the courts at this very moment. For those with the knowledge about Shane's true involvement in the 'Invention' of the Electric Unicycle, this is a complete farce.
No, I won't be selling any of the Glide series. I have a +$10,000 Inmotion parts inventory, this ought to be more than sufficient to deal with any after-service issues with the V8s we've sold; furthermore, we can continue to purchase parts from China.
As you can imagine, I've tried to vigorously persuade Inmotion Management of the error of their ways, that this pricing policy will be self-defeating, but in their minds, the Solowheel joint venture is a fait accompli, not open to debate or revision.
"No doubt there has been intense internal debate about the new pricing policy of the rebranded products, in my mind the negatives overwhelmingly supplant any marginal benefits of revenue from the higher prices. The arguments summoned against this dramatic increase include:
Accusations of Price Gouging: Consumers who buy Electric Unicycles today are among the most educated & intelligent buyers in the US. They're going to know what the historical prices were, along with the comparable overseas prices in other markets & draw the conclusion the conclusion that they're being overcharged.
Price Elasticity: this is the concept that if an Electric Unicycle is out of a person's budget, they will instead substitute the Electric Unicycle for another mode of personal transport that offers double, or triple, the capability per $. It doesn't look like there's been any serious analysis of this factor with the new pricing regime.
Loss of credibility for the new brand: as a first action of the new company, this sends the wrong message to current loyal Inmotion Customers, that the new company is overpriced.
Competition: even if Shane is successful at blocking King Song & Gotway at the wholesale level, he still has to face the facts that, 1) consumers can still purchase individually directly from China & there is nothing that can be done to stop this, 2) there are domestic US companies like Kiwano & Segway/Ninebot making similar products for a lot less money, 3) prices have to be in line for similar class of devices—this is the chief argument levelled against Solowheel within the Electric Unicycle community, that their products are overpriced!
Dramatic Decrease in Sales: I predict the net effect of these factors, is that even with massively increased marketing dollars, many people will take an immediate dislike to the new company & the expensive rebranded but hardly improved products.
Hope you're receptive to exploring the new pricing further."